Tuesday, August 25, 2020

Ancient civilization Essay

Old development was portrayed with a culture that was wealthy in content, and grasped all parts of human life. Religion for example was such a great amount of underlined as the essential help to human life. Assyrian winged defensive gods were Egyptian strict figures. The house of prayer of Sekhem-ank-ptah is another one of a kind part of history and has its weight on the inside decorations which had different composing recorded on them. Lamassu, which is otherwise called lama is one of the Assyrian divinities which had a commitment of ensuring the individuals. This strict force existed between C883-613 in the Assyrian domain. The strict inside decorations found in the sanctuary of sekhen-ank-ptah has close comparability to Lama. Every one of them existed to in the antiquated days with the inside decorations going back to 2450 to 2350 BC. The area of presence of the inside decorations was anyway Sakkara in the late line 5 (Tomasi, M. 2006). The two interesting forces had changing portrayals. Lama was shown as a huge bull with horns and was constantly positioned as a landmark at the passage of castles. The sex of Lama was of the type of human guys. Incredible craftsmen consistently affirmed that the Assyrian gods with wings were really apotropaic figures. Tapestries on different hands were made utilizing thick papyrus which was acquired from swamps, loads of drawings were posted on the inside decorations and these drawings had different translations of heavenly nature. One similitude anyway is the material used to make them. All were made utilizing holy things. Lamassa spoke to a standing figure and filled in as a worker to a prevalent god. This implied all guests of the unrivaled god were invited by the weak. Lama additionally had one extraordinary obligation of ensuring individuals against malicious powers. The inside decorations on different hands went about as a token of the showers to be taken throughout everyday life. A few pieces of the divider; hanging spoke to the way toward giving contributions in chapel. The photos had graphs of creatures moving. Al these had understanding. For instance, the inside decoration on butchers at work and that demonstrating plants in the field had a translation that the individuals were for the most part ranchers. Liberality as far as giving food is likewise a yield acquired structure this outline. The old Assyrian individuals put stock in these images of god and followed the convictions cautiously. Any infringement of the statutes was accepted to bring curses both at that point and the age that followed

Saturday, August 22, 2020

Analysis of the Psalm of Life Poem

Investigation of the Psalm of Life Poem This sonnet performs the contention between reality of life lived at the time and the disregard of the spirit when an individual spotlights on things outside his ability to control: in particular the past and what's to come. There are numerous subjects communicated by the writer inside this work: opportunity, bliss, persistence, truth, uselessness, otherworldliness and achievement. From the title one may state that the subject is basically to hold onto the day: Carpe Diem (Harmon, 2009, 87). The sonnets structure is that of the verse (324)and the artist urges the peruser to utilize their creative mind. The word decisions and situation inside its refrain bring out both a song and feeling. There are nine refrains that make up the arrangement and each contain the characteristics of the quatrain [consist of four lines in which lines two and four must rhyme while having a similar number of syllables (452)]. Hymn of Life additionally conveys the characteristics of the emotional monolog in that the storyteller of the work is simply the writer (177). In verse one, line one the writer relegates the depiction of sorrowful to numbers. This word was picked to recognize the crowd: the individuals who clearly experience life just as it is a task. The word distressed casings the inclination as if something was lost and catches the sorrow created by that misfortune. Life is nevertheless an unfilled dream! states why there are such a large number of pitiful inside the crowd: if there is no point higher than what one can accumulate on the earth then life itself has no reason. The artist uncovers his inspiration in lines three through four of the principal verse: For the spirit is dead that sleeps/And things are not what they appear. Living stuck or for material reasons is the enemy of the spirit. The spirit discovered unprepared, which is what is inferred by the word utilization of sleeps, is generally powerless against everlasting passing. Line four tells the crowd that they should look past the outside of the world just as past themselve s. Life is genuine! Life is sincere! passes on a genuineness and a touch of distress. A determined decree made in a method of a Southern Baptist minister begging those on the way to devastation to go to the life of the spirit. Also, the grave isn't its objective underlines that life is something to be effectively occupied with and not only an excursion to death. Residue thou are, to clean thou returnest, is referencing Genesis 3:19 and appears to toss this supplication for life into a light that may address the strict up-bringing of his crowd. The artist makes a significant differentiation in the accompanying line, Was not talked about the spirit. The formation of man is totally one of a kind from the remainder of life on the earth in light of the fact that the Lord God shaped man of the residue of the ground and inhaled into his noses the breath of life; and man turned into a living soul(Genesis 3:19). These two lines bring into the writers petition the sponsorship of sacred text. Verse four presents the idea of vanity: Art is long, and Time is brief,/And our hearts, however bold courageous,/Still, as suppressed drums, are thumping burial service walks to the grave. It is as if the artist needs to remind his crowd that each second, every heartbeat is carrying them closer to the unavoidable end ones life-time. This further underlines holding onto the day. In utilizing the word transitory the writer endeavors to get over that time will simply proceed without respect for the individual-regardless of how fearless and firm ones heart may be. The artist is again underlining that life today is every one of the one truly has when confronted with the progression of time. Verse five, line 18 presents a word that is new in todays lifestyle: bivouac. This word characterized in Merriam-Webster as a transitory or easygoing haven or dwelling and without anyone else holds the possibility of the whole sonnet which is that this life is brief. This verse summons desperation usin g the shout point. The writer is advising his crowd to be the saint of their own fights as opposed to a pawn in the clash of another with the words dislike the idiotic, driven dairy cattle!/Be a legend in the conflict!. Refrain six tends to the two potential places of the crowd and bring to them some quite certain requests: for the individuals who are living for tomorrow the writer says, Trust no Future, howeer charming! what's more, for the individuals who might regret the past, Let the dead Past cover its dead!. The writer doesn't leave the crowd thinking about what their reaction ought to be yet obviously states, Act, act in the living present! Heart inside, and God oerhead! Individuals can make what they will of their own lives and can follow the case of the extraordinary men that preceded them, Lives of incredible men all remind us/We can make our lives magnificent,. There is no mystery that isolates the individuals who are extraordinary from those that go through existence without leaving an impression. It appears just as the writer is stating that the individuals who are viewed as incredible made the most of the chances of their present. It is those individuals who withdrawing, desert us/Footprints on the sand of time who give consolation not exclusively to their age, however for those in the ages to come Footprints, that maybe another,/Sailing oer lifes serious principle,/A hopeless and wrecked sibling,/Seeing will cheer up once more. The last refrain carries a delicate point to the convincing contention of the past eight. It is as if the artist it taking the hand of the crowd: to pull them tenderly from the bed of their lack of concern. The hand held out shows that strolling along the street of today doesn't mean an excursion voyaged alone, Let us at that point be up and doing,/With a heart for any destiny;/Still accomplishing, as yet seeking after,/Learn to work and pause. The writer takes the hand of the peruser now as he did during his own time and appears to state to every person: Let us push ahead together.

Sunday, July 26, 2020

Battle of the Bands

Battle of the Bands Hey-o prefrosh. Are you dying of anticipation yet? CPW starts tomorrow and its all for you. For four days MIT crams all the awesome stuff we do throughout the year into one gigantic weekend extravaganza with an event density so high, its like a neutron star of awesome! Theres ice cream made with liquid nitrogen, rock band, dance parties, and more food than youll know what to do with (hint: give it to a hungry upperclassmen or your favorite blogger, as long as theyre both me). But of all the people I polled about CPW, the one event they said meant more than anything to them was Battle of the Bands.* For an hour and a half one night youll see MIT kids like you never knew them before! Some of the most talented musicians on campus lay down their calculators, their voltmeters, and their soldering irons to strum their guitars; beat on their drums, and whatever the heck you do with a theremin to raise the potential difference from the stage to you to just nigh the electric breakdown of air! (for concerned parents, I can pretty much guarantee you there will be no lightning sparks involved in the playing of music, though its totally possible) Well be cranking the amps to 11 (plus or minus some /epsilon) and throwing together 7 all-MIT bands to answer the question thats been plaguing the ages: Will it Blend? Who is the greatest? Technicolor, The Guitar Knives, The Shallow Romantics, Supa Dupa, Circle of Lewis, Castle Bravo, and Crossroads meet in the proverbial octagon on the second floor of the student center to battle it out for a shot at glory! So how much would you be willing pay for such an event? A quick check on ticketmaster shows Lady Gaga tickets at TD Banknorth cost at least $200, but for you dear prefrosh its only $3! Thats 23 pico-percent of our GDP! And weve got kids just as weird as Lady Gaga, but much better at math. However, just in case youre the super self-aware type concerned about how your enjoyment of Battle of the Bands isnt doing much for charityâ€"it is! Half of the proceeds from the event will go to Camp Kesem, a student-run camp for children whose parents have or have had cancer. So enjoy it, for the children. Plus your admission to the event lets you grab the LMCs CD for only $5! But Chris you say, whos going to determine the winner? Who has an ear fine-tuned enough? Who is awesome enough? Who is brave enough? Who is free-on-a-saturday-night-from-7:30-9:00 enough? Well dear prefrosh, it is I! Yes I will be sitting on the panel of three judges along with Chris Peterson from the Admissions Office and a super secret MyStErY judge! (you can tell its mysterious because every other letter is capitalized). Plus, I heard a certain Tim Beaver is planning on being there to get his rock on. Hes been known to get a little crazy. See you there! For more information you can check out the website at http://lmc.mit.edu/battle. Battle of the Bands is put on by the MIT Live Music Connection ( http://lmc.mit.edu) in conjunction with Beta Theta Pi (really cool guys), Burton-Conner, and Camp Kesem. *I didnt poll anyone about CPW and I made up what they said. But they wouldve said it if Id asked. Totally.

Friday, May 22, 2020

Nike The Sweatshop Debate Essay - 1195 Words

This paper describes the legal, cultural, and ethical challenges that confronted the global business presented in the Nike sweatshop debate case study. The paper determines the various roles that the Vietnamese government played in this global business operation. This paper summarizes the strategic and operational challenges facing global managers illustrated in the Nike sweatshop case. Nike: The Sweatshop Debate Case Study This paper describes the legal, cultural, and ethical challenges that confronted the global business presented in the Nike sweatshop debate case study. It illustrates Nike’s part in the sweatshop scandal and it also takes a look at the ethical issues that surround this touchy subject. This paper†¦show more content†¦Legally the company has done no wrong doing, and the types of environments that these sweatshops are located in are normal within the countries cultures. The main issue in this case is the ethical responsibility of Nike to ensure that the workers work in humane work environments, and are paid wages that they are able to survive on (Vann, n.d.). Nike’s sweatshops had many positive effects on the developing countries that they were located even though the workers in the sweatshops were mistreated. The company created jobs and this is one of the main reasons that developing countries welcome the formulation of sweatshops. By Nike opening sweatshops in these countries they pay taxes and provide revenue for the host country’s government. In order for Nike to produce more goods in less time the company has to supply the sweat shops with high-tech machinery which improved the production process and raised productivity levels. The countries that allowed Nike to have sweatshops had no restrictions on the sweatshops or any forms of foreign direct investments so they were able to achieve high rates of GDP growth, reduction of the inflation rate and swell up the country’s trade surplus. Although most sweatshops were thought of as whole sale manipulators, human rights violators, and the work conditions were not iceably poor. The workers suffered from the absence of safety procedures and quality equipment because the sweatshops were notShow MoreRelatedNike: the Sweatshop Debate Essay1494 Words   |  6 PagesNike: The Sweatshop Debate MGT/448 May 31, 2010 Instructor: Adrianne Ford Nike: The Sweatshop Debate The purpose and intent of this paper is to describe the legal, cultural, and ethical challenges that face the Nike Corporation in their global business ventures. 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Friday, May 8, 2020

The Truman Show vs Rear Window Essay - 1695 Words

What are the issues of watching and voyeurism in film? The intention of this essay is to discuss both films (The Truman Show, 1998 and Rear Window, 1954) alongside established theoretical criticism (Laura Mulvey and Norman K. Denzin) in an attempt to demonstrate how the issues of watching and voyeurism, as seen in todays mainstream Hollywood cinema, both engages and entices the spectator and to look at how the definition of the voyeur has changed. Before entering into a discussion about voyeurism in Rear Window and The Truman Show, an understanding of what is meant by ‘the dynamics of voyeurism’ in film must be attempted. The dictionary definition of a voyeur is: (1) a person who gains sexual pleasure from watching others when they are†¦show more content†¦The cinema offers pleasure of scopophilia where ‘it can be fixated into perversion, producing obsessive voyeurs and Peeping Toms whose only sexual satisfaction can come from watching, in an active contro lling sense, an objectified other.’ (Mulvey: 1988, p. 31) Whereas, narcissism is the pleasure of being looked at and the pleasure ‘comes from identification with the image seen,’ (Nichols: 1985, p.18). For example, The Assassination of Jesse James by the Coward Robert Ford (2007) we see Robert Fords idolises Jesse intensely, as if he wants to pull on his boots in the morning. This movie describes Ford’s time in Jesse’s orbit as a series of abject disappointments and humiliations, mostly of his own accord. And as the film unwinds slowly, Roberts pinched and wretched narcissism is revealed, showing that the assassination was Ford’s tragedy as well as Jesse’s. An infamous folly he would regret and replay over for the rest of his life. Narcissism is the fascination with likeness and recognition (identification with ‘ego ideal’ subjectivity). Therefore, as seen in The Assassination of Jesse James ‘The sense of forgetting the world of the ego has subsequently come to perceive it [I forgo t who I am and where I was] is nostalgically reminiscent of the pre-subjective moment of image recognition,’ (Mulvey: 1988, p. 32). We can see that voyeurism is not onlyShow MoreRelatedMarketing Mistakes and Successes175322 Words   |  702 PagesJuggernaut Starbucks: A Paragon of Growth and Employee Benefits Finds Storms Boston Beer: Is Greater Growth Possible? 29 46 PART II MARKETING WARS 61 Chapter 5 Chapter 6 Chapter 7 Cola Wars: Coca-Cola vs. Pepsi PC Wars: Hewlett-Packard vs. Dell Airliner Wars: Boeing vs. Airbus; and Recent Outsourcing Woes 63 86 PART III COMEBACKS Chapter 8 Chapter 9 Chapter 10 McDonald’s: Rebirth Through Moderation Harley-Davidson: Creating An Enduring Mystique Continental Airlines:Read MoreContemporary Issues in Management Accounting211377 Words   |  846 Pagescan have a surprisingly up-todate feel about them: There is a strong tendency today to state numerically as many as possible of the variables with which management must deal. . . . Quantitative measures as tools are undoubtedly useful. But research shows that indiscriminate use and undue conWdence and reliance in them result from insuYcient knowledge of the full eVects and consequences. . . . The cure is sometimes worse than the disease. (Ridgway 1956: 240) Despite such long-standing and clear delineationsRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesUniversity James Gelatt, University of Maryland University College Joe Gerard, University of Wisconsin at Milwaukee Matthew Giblin, Southern Illinois University Donald Gibson, Fairfield University Cindi Gilliland, The University of Arizona Mary Giovannini, Truman State University David Glew, University of North Carolina at Wilmington Leonard Glick, Northeastern University Reginald Goodfellow, California State University Jeffrey Goldstein, Adelphi University Jodi Goodman, University of Connecticut Claude GraeffRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 Pagesrecognize, albeit more gradually, a second threat to global survival in the last years of the century—accelerated climate change brought on by the release of ever-increasing, polluting emissions into the earth’s atmosphere. But, as Richard Tucker shows, this ultimate peril comprises only one of the many strands of environmental degradation that have, in their intensity and cumulative repercussions, set the world history of the twentieth century off from all previous phases of the human experience

Wednesday, May 6, 2020

The role of Human Resources with Corporate Social Responsibility (CSR) Free Essays

Introduction The report aim to address the current case and to look at how Human Resources Department of the Humphrey Group can contribute to the organisation’s wide objective of Corporate Social Responsibility. Brief definition of Corporate Social Responsibility will be shown and how CSR focused corporations behave will then be explained. As a final point, the report will clarify how the HR department of the Humphrey Group can add to implementing and promoting the company’s CSR morals and goals. We will write a custom essay sample on The role of Human Resources with Corporate Social Responsibility (CSR) or any similar topic only for you Order Now Referring to the World Business Council for Sustainable Development (WBCSD), it stated that â€Å"Corporate Social Responsibility (CSR) is the continuing commitment by business to contribute to economic development while improving the quality of life of the workforce, their families and the local community and society at large† (World Business Council for Sustainable Development, 1999) Differently to some businesses whose main focus is to maximise financial target in a short term, CSR focused corporation takes in account of financial responsibility, environmental and even social when conveying business strategies. CSR focused corporation continues to perform socially in a professional and responsible way with company’s stakeholders, which includes; employees, investors, suppliers, local community, consumers, competitors and even with the environment that the business is operating in. HR’s contribution to The Humphrey’s broader objective of CSR Human Resource Department is aware of the worries voiced out by the Board of Directors concerning the compensation ethics in the company and the neediness of slotting in CSR in the company’s main scheme, likewise the importance of HR manager’s critical role in developing, implementing and promoting CSR practices must be passed forward to the Board of Directors, so they recognise this. HRM can add to the company’s wide objectives of CSR in various ways: Reward and Compensation Human Resource Manager should judgmentally review the company’s present incentive schemes and financial compensations. As packages that exclusively focus on making short-term financial profits are most likely to delay the progress of CSR, while this focus on generating sustainable value for the company in a long-run. As a substitute, CSR practises will need to be incorporated in the company’s incentive scheme. As it is understood that â€Å"if CSR is built into incentive systems – salary packages and targets that determine whether the manager receives a pay raise, promotion, etc. – the firm is likelier to motivate greater CSR alignment† (Coro Strandberg Consulting, 2009: p.16). For planning and designing new reward systems, HR can work together with the Board of Directors. According to Jensen and Murphy (1990:p.141) â€Å"cash compensation should be structured to provide big rewards for outstanding performance and meaningful penalties for poor performance†. Therefore, a clear and reasonable financial reward should be created and added to the company’s policies and practices in order to be fair. On the other hand, Frey and Osterloh (2005:p.106) discuss and argue that â€Å"high-powered incentive compensation, even if optimally designed, aggravates the problems in the corporate sector. Pay for performance gives managers and directors incentives to manipulate performance criteria and to resort to fraudulent accounts to the disadvantage of the long-term interests of the firm†. IBM, Enron and even Xerox are some examples of high business scandals. From these cases, it’s proven that company’s crimes aren’t ignored but are dealt with legally as they damage the business’s reputation in a long-run. Alternatively, HRM should encourage non-financial incentives for employees, taking in consideration of award programmes, promotions, e.t.c. this can likewise be positive in been familiar with worker’s contribution and achievements in the company. Employees can also be rewarded by HRM for helping out in the local community, particularly if they kee p the company’s moral and CSR goals in action. Employee selection Selecting workers is one of HR’s roles; this should be drawn to the Board of Director’s attention because HR should contribute to the company’s wider objective of CSR by participating in the ‘board selection process’. This is reinforced by Beatty et al., 2004: p.266 who claims that â€Å"actively involving the HR community in the board selection process, as with any other effective selection process, might yield substantial improvement in the quality, capability, and ethics of board members†. Therefore, involving the HR will make sure that obedience is in place with the company’s standards and CSR practice at the board level. HR can make sure that CSR’s aim and objectives are supported at management and non-management level. HR should do this by collecting and drawing up ‘employee codes of conduct’ requesting them all to be faithful with the company’s ethics and put in place disciplinary for misusers, such as; fraudulent in the organisation. It’s been said that â€Å"employees are the most neglected though most important stakeholders of the organization for conducting CSR activities† (Sharma et al., 2009:p.208). Moreover, Schoemaker, Nijhof and Jonker (2006) agree with the statement. They had to say, employees are â€Å"the everyday human representatives of the organisation and the primary carriers of the organisational values, thus representing the organisation’s identity† (Schoemaker et al., 2006:p.2). Therefore, HR will make sure that employees are inspired and involved with implementing CSR’s values to the company’s strategies. During job induction, HR will make sure that the company’s CSR aim and objectives are well structured and clear to understand. This is to make the new workers feel that they are working in a well cultured firm that takes account a lot of responsibilities, internally and externally. HR experts can add CSR values unto job adverts and even on the company’s main website so keep this informed. Training and development Furthermore, HR can give training about company’s CSR values along with the right interactive principles of the company by using different methods to reach out to its workers. The staff meetings, company’s website, e-mail, newsletters around the organisation, e.t.c. can all be used to carry out this area affectively. HR will make sure that the training programme is for both existing and new employees. This way, new workers will get full information of the company’s aims and objectives, morals and CSR aims in a long run for the company. Organisational structure With the saying of Coro Strandberg Consulting, 2009: p.17. That states that through â€Å"role modelling, building awareness and generating desire (what is in it for me?) and conviction, developing knowledge and ability and reinforcement through incentive programs†, HR experts can have an effect on the behavioural change in these areas and also working with the Board of Directors to encourage the business culture will help in highlighting CSR’s values and goals. Plenty of sources shows that â€Å"firms’ corporate social performance (CSP) is related positively to their reputation and to their attractiveness as employers† (Turban and Greening, 1996:p.658). So the company should recruits brilliant applicants that take and/or want to take CSR values well in the company’s culture. This will give positivity to the company and its staff in a long run. To find out how employees are performing with CSR, HR can carry out questionnaires maybe once a month, asking questions that will generate more awareness of CSR to the workers. Alongside, HR will make sure that â€Å"appropriate behaviors get appraised, appreciated as well as rewarded† (Sharma, 2009:p.210) in the company. In the organisation, HR plays a vital role in making sure the aim and objectives of CSR is implemented in the company at different levels. The Board of Directors and senior level manager will have to recognise HR’s part in the organisation and enable them to take part in CSR development. Having strong CSR in place will provide great competitive advantage for the company with its competitors. And this can only be done if all departments work together for CSR values, i.e. from Board of Directors, senior level managers, HR and all other employees because one of the important gain from CSR is â€Å"a positive impact on employee morale, motivation, commitment, loyalty, training, recruitment and turnover† (Kramar, 2004). References The World Business Council for Sustainable Development. ‘Corporate Social Responsibility: Meeting Changing Expectations’, 1 March 1999, http://www.wbcsd.org/templates/TemplateWBCSD5/layout.asp?type=pMenuId=MTE0OQ (Accessed 4/04/2011) Coro Strandberg Consulting (2009) Report for Industry Canada: Corporate Social Responsibility. http://www.ic.gc.ca/eic/site/csr-rse.nsf/vwapj/CSR_and_HR_Management1.pdf/%24file/CSR_and_HR_Management1.pdf (Accessed 4/04/2011) Jensen, M. and Murphy, K. (1990) CEO incentives: it’s not how much you pay, but how. Harvard Business Review, 68(3), pp.138-152 Beatty, R., Ewing, J. and Tharp, C. (2004) HR’s role in corporate governance: present and prospective. Human Resource Management, Fall 2003, Vol.42 (3), pp.257-269 Turban, D. and Greening, D. (1996) Corporate Social Performance and Organisational Attractiveness to Prospective Employees. Academy of Management Journal. Vol.40 (3), pp.658-672 Frey, B. and Osterloh, M. (2005) Yes Managers Should be Paid Like Bureaucrats. Journal of Management Inquiry, 14(1), pp.96-111 Schoemaker, M. Nijhof, A. and Jonker, J. (2006) Human Value Management. 10th Annual Conference by the Reputation Institute May 2006, New York, US http://www.reputationinstitute.com/members/nyc06/Schoemaker.pdf (Accessed 5/04/2011) Sharma, S., Sharma J. and Devi, A. (2009) Corporate Social Responsibility: The Key Role of Human Resource Management. Business Intelligence Journal. Vol.2(1), pp.205-213 Kramar, R. (2004) Corporate social responsibility†¦ a challenge for HRHR Magazine http://www.humanresourcesmagazine.com.au/articles/22/0c01d922.asp How to cite The role of Human Resources with Corporate Social Responsibility (CSR), Essay examples

Tuesday, April 28, 2020

The Chicken Coop Case Essay Example

The Chicken Coop Case Essay The chicken coop case Facts Since 1974 the Company had registered Increase In 10% In sales per year, Industry has only being growing 5% per year, during the past 5 years. 1994 1) $775,000 average sales per restaurant 58. MM mark In sales 2) 7. 7 billion chicken SIRS segment ? which KEF dominates with 5,000 restaurants and greater that 50% market share. Each week MM consumers make purchase at KEF. 25% of market shares, small and independent stores 1995 sales were down in 20 (6%) of the 76 stores those 20 where the 32% of total sales Owner went to visit the 20 stores Marketing UP and Quality UP recommends three pronged approach 1) Conduct focus group 2) Brand image monitoring survey pilot for a continuous brand tracking program 3) Customers will be paid to visit the coop and the competition and they will not know which Company paid them Turnaround really expensive marketing strategies Executive meeting In order to define: Investment In market research, how much and which programs to fund. 985 24 restaurants By paying more attention to customer the Coop will gain market share. Success of restaurants was quality of food, quality of service, cleanness quality of entire addling experience and good value (price, quality and abundance) for low prices. Focused providing family environment targeting consumers between the ages of 18 to 45 years. Starting price $3. 99 and whole meal for eight people for $24. 95. We will write a custom essay sample on The Chicken Coop Case specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Chicken Coop Case specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Chicken Coop Case specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The CEO of The Chicken Coop, must decide if the company invests in market research, how much money to spend, and which programs to fund Take decision based on What is the size of the loss? What have been attributed to this loss? The loss is 6% of sales in 20 stores that means that $775,000 is the average sale per store, so the 6% ass per store is $46,500, times the 20 stores the total size of the loss will be $930,000. The loss can be attributed by many factors, for example, more competition In the area where the 20 stores less performing are, changes In demographics, people that used to go to those stores moved from that neighborhood and different people came, changes in consumer habits, healthy programs and obesity start concerning parents and people living nearby, the stores werent delivering the value that characterizes The Coop such as quality of food, quality of service, cleanness quality of entire dining experience and good value (price, quality and abundance) for low prices, or the economy was suffering a recession and the first impact are the 20 stores. Analyze the dynamics between Michael and Wallace. Are they looking into the same direction? They are looking into the same direction because they have the same objective that is increase sales and reduce the gap of sales in revenue in the less performing stores, so what they are proposing different ways to close the gap and fulfill the obje ctive. Wallace Is relatively new to the Company but he has great experience In the Industry and he knows what he Is doing and how to be successful In the business, the difference with Michael Is that she Is a loyal employee that shares the core values and beliefs of The Coop well defined. So one is proposing Innovation Ana evolution Ana ten toner one Is proposing quality Ana customer satisfaction, which in this case both ideas and methods are needed. Evaluate the initiatives proposed by Bushmaster Wallace and Michaels Bushmaster is proposing customer feedback cards, this approach is the cheapest one and the information they will get is limited in terms of innovation and attracting new consumers. Wallace is proposing Brand image monitoring survey, this is the most expensive proposition in long term for the company, here is where the Coop will have to start making focus groups and they are worried about not being well equipped for that in their facilities and the outcomes of the results may not be as trustfully as any other method. Michaels is proposing Taste tests, this approach can help to identify where the stores are failing in terms of quality and also it can identify what customers really would like in terms of food and taste but the information may be not accurate customer samples cant be loyal customers because they dont fully represent the whole market.